The Tiffany Infinite Strength Campaign to Donate $2 Million for COVID-19 Relief

The world has been changing with the COVID-19 pandemic, and the little things we used to take for granted seem so important nowadays. A day out shopping, brunch with friends, or even a family member’s birthday party would be a welcome reprieve. We’re starting to get back to normal slowly but surely. And to celebrate the continued reopening of their stores around the world, Tiffany & Co. is launching the

Tiffany Infinite Strength campaign

in partnership with the Tiffany Infinity Collection.

To show support and solidarity around the world, from July 1 through August 31, 100 percent of profits from the campaign will be donated to

CARE

, a global humanitarian organization providing disaster relief to areas in crisis, while providing long-term solutions to poverty around the world. They’ll make a minimum donation of $2 million to the non-profit to support its efforts to help vulnerable communities affected by COVID-19, particularly women and people of color, to recover and become financially independent. It’s their way to support communities and people all over the globe.