The Rolex Daytona is one of the most sought-after watches in the world. Why?

Bob's Watches

The Rolex Daytona is one of the sexiest watches on the market which makes it highly desirable but also one of the most difficult t…

When originally introduced, the Daytona wasn’t particularly popular and therefore Rolex didn't make many. Once the watch became popular Rolex did a very smart thing, they continued to keep the production low and demand high, hence the multi-year waiting lists.

We reached out to Paul Altieri, Founder and CEO of

Bob’s Watches

to find out why the Rolex Daytona is such a grail-worthy watch and also considered a status symbol.