Rolex Announces Certified Pre-Owned Program

Bob's Watches

The market for the best

pre-owned luxury watches

has never been bigger, and scoring one just got even more tempting: Rolex just announced it will certify pre-owned “Rollies” for the first time ever.

That means, among other things, that pre-owned watches more than three years old will now come with a two-year international warranty, and they’ll also complete with a certified pre-owned seal from Rolex.

Within the program, Rolex makes it possible for consumers to purchase pre-owned watches that the label itself has certified as authentic. Aiming to preserve and maintain its existing products, the brand will guarantee timepieces that are at least three years old with the exacting quality criteria, which all Rolex products must adhere to. Once authenticated, the company’s secondhand products will receive a two-year international guarantee that will remain valid from the date of their resale within the Rolex network.