An Ultra-Rare Rolex Resurfaces at Bob’s Watches — With an Unforgettable Backstory

Bob's Watches

In the late 1970s, a contestant on The Price is Right walked away with what seemed like just another door prize. Decades later, th…

Bob’s Watches

, where its significance is being carefully documented and celebrated.

The watch in question is a 1978 Rolex Submariner Ref. 1680, notable as the first Submariner to feature a date display — a milestone in Rolex’s evolution. But what sets this example apart is the Tiffany & Co. co-branding on the dial. Dual-signed Rolexes are among the most coveted vintage watches in the world, and those with clear provenance, like this one, are especially prized.

Unlike many ultra-rare models that spend decades locked away in safes, this Submariner was actually worn and enjoyed daily by its original owner. That lived-in history, combined with the Tiffany signature, the correct serial range, and its unforgettable origin as a game show prize, makes this piece both a cultural artifact and horological treasure.